A WINE + MUSIC TASTING EXPERIENCE FOR YOUR GUESTS
Promoters Only Information Page
THANK YOU FOR BOOKING OUR PRE-SHOW WINE AND JAZZ TASTING EVENT.
This is a very fun intimate way to get the night started pairing wine and music.
A LITTLE HISTORY
My husband Eric and I started a company called WineandJazz.com about 5 years ago. We have a wine club with @400 members around the US. We pair music with wine, ship 8 new wines per year that our winemakers make, and take people on Wine and Jazz Adventures around the world.
WHAT IS A PRE-SHOW WINE AND JAZZ TASTING EVENT?
Hosted by Mindi Abair + wine expert Eric Guerra, you are invited to a private pre-show event where you will be entertained and participate through a very special wine + music experience. Pouring their company’s www.WINEandJAZZ.com fine wines, Eric will walk the group through an informative wine-by-wine “taste like a sommelier” master class, while Mindi then pairs each wine style with a live performance song.
HOW DOES THIS WORK?
You sell separate VIP Pre-Show Wine and Jazz Tasting tickets. These pre-show VIP wine and jazz tasting tickets should go on sale at the same time as the show tickets.
The going rate is usually $25 - $35 each. You and I split the proceeds from this pre-show event 50/50. This covers wine costs for us. And we’ve had promoters walk away with an extra $1000+ doing this. It’s a win-win for all, and a fun experience for the guests. You’ll make the check to Reserve Tastings Wine Company, not the same payee as the show check, which is Not More Saxophone Music, Inc.
DETAILS
We’ll need 1 glass per person for glassware for the event. If you don’t have glassware, we can supply disposable glassware. Please advise.
We supply the wines free from our company. They are our company’s unique wines, available nowhere else. We’ll ship it in or bring it in with us. We’ll need to know how many are attending closer to the show, so we can ship in the appropriate amount of wine.
We’ll taste through 3 of our wines. It’ll be 1 oz pours, so it won’t affect venue beverage sales in any way. We don’t sell our wine on the premises. People can sign up for our wine and jazz club online or buy wine online.
The event is a seated wine-by-wine process. We pour each wine at a time, Eric goes through a very detailed tasting, Mindi talks about the music pairing and label artwork, then plays a song based upon the wine. Then, we pour the next wine. 3 wines total.
The entire event usually lasts 45 minutes, and we’ve found that people saunter in a little late sometimes, so we usually ask for an hour for the event to make sure we get people in and settled and have time for the tasting. All of this is malleable. Also, the timing of the event is usually after soundcheck and before the show.
TOOLS
Click on the link below for a library of photo assets for your event promotion.
WINEandJAZZ.com IMAGES AND PRESS ASSETS
Here is some verbiage you can use for the ticket link
Hosted by Mindi Abair + wine expert Eric Guerra, you are invited to a private pre-show event where you will be entertained and participate through a very special wine + music experience. Pouring their company’s www.WINEandJAZZ.com fine wines, Eric will walk the group through an informative wine-by-wine “taste like a sommelier” master class, while Mindi then pairs each wine style with a live performance song.
SAMPLE INVITATIONS
SAMPLE TASTING MAT
As Seen In…
“Grammy-Nominated Musician, Wine Expert Team Up To Share Their Expertises”
"We get very high-end wines at great prices," he says. "And, unlike wineries who have to sell their wines every year whether the harvest is good or not, we can find and offer wines that are always excellent, because each year somewhere in California, from Santa Barbara County to Sonoma County, there is always a region having a great harvest for a particular varietal… “
