AI Designed Label
2021 Outlaw Kelsey Bench, Lake County Zinfandel
Only 10 Barrels Made
Meet The Designers
Eric Guerra (The Cork Dork) & Chat GPT (Artificial Intelligence)
When I embarked on the journey of creating a label for our new Zinfandel, I knew I wanted something that not only captured the essence of the wine but also told a story that resonated with the spirit of adventure. My inspiration was rooted in country music and an image of a cowboy on horseback—an enduring symbol of the bold, pioneering spirit that I felt embodied the Zinfandel grape & the great country artists we love. To bring this vision to life, I turned to ChatGPT, an AI engine capable of translating my creative ideas into vivid imagery. I shared my vision, describing the rugged elegance… and after many iterations, it crafted a stunning image that perfectly encapsulated the essence of our new wine and country music.
This could very well be the worlds’ first AI designed wine label. Either way… it’s perfect for this wine and the music is represents.
Cheers - Eric 🍷
WINE NOTES
NAME:
Outlaw
VARIETAL:
Zinfandel
APPELLATION:
Kelsey Bench
Lake County
VINTAGE:
2021
Barrels Made:
10
The mighty Zinfandel… the only grape that California can tout as its very own. This is a wine that is responsible for countless legendary winery stories like Ridge, Ravenswood and Rosenblum. And, it has a groupie following equal to any huge rockstar.
Yes, this is another first for W+J as we continue to explore other fine wine regions. Kelsey Bench in Lake County CA is an exceptional place because it combines unique volcanic soils with a high elevation, which create ideal growing conditions. It enjoys plenty of sunlight, which helps develop rich, concentrated flavors in the fruit, while the cooler night temperatures influenced by the nearby lake preserve the grapes’ natural acidity. This balance results in wines that are both robust and well-structured, with a distinctive minerality and depth that reflect the terroir of the area.
This very special wine enjoys the pedigree and characteristics of a true Lake County Zinfandel. The color is a dark royal purple fit for a king. The aromas are warm and of ripe black cherry with a small amount of white pepper lingering about. All of this is perfection, and the taste is what really stopped us in our tracks. It is full bodied with driving bold tannins that are big but not obtrusive. The ripe black cherry integrates beautifully with the density of this wine, all weaved masterfully together with the white pepper spice only found in Lake County. It finishes with a great surprise, vanilla bean cream offered up by the kiss of American Oak.
This wine is nothing short of a true rugged Outlaw!
Cheers - Eric 🍷
MUSIC
When I sipped this Zinfandel the first time, I felt it was an outlaw. It was rugged, strong and enticing. It made me think of the Wild West, where cowboys and outlaws blazed trails and musicians echoed that lifestyle with music about our land, our lives, and the outlaw nature of it all. Nothing embodies that lifestyle like country music. It’s so perfect. Listen to Johnny Cash at Folsom Prison or Willie Nelson singing like he’s sitting talking to you. Sip the wine. Let the Highwaymen and Waylon Jennings take you back to the days of the outlaw country music artists… old school country with an attitude.
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