When Great Wine Is Not Enough
A Wine Sales and Marketing Guide for Wineries, Négociants & Wine Brand Owners
95% of wine brands launched each year ultimately fail. Visit your local wine shop and you’ll notice the same labels year after year, while countless new brands vanish quickly. Thousands of passionate entrepreneurs are drawn to wine country, only to face a harsh and costly reality: making great wine alone won’t guarantee success.
Insider knowledge for lasting success
Whether you’re dreaming of moving to Napa Valley or launching the next great wine brand, this concise yet highly informative guide helps you join the 5% that succeed. Written from decades of hands-on experience in world-class wineries, it reveals why sales and marketing are just as critical as the wine itself, giving you insights only a true industry insider can provide.
What You’ll Learn
Turn your wine venture into a thriving brand
Why most wine brands fail—and how to avoid the same fate
How sales and marketing are the keys to long-term success
Insider strategies and lessons from decades in top wineries
Practical guidance for launching, growing, and sustaining a wine brand
Must read. Eric has bottled his vast experience in the industry and passion for wine into a clear and thorough guide to create and market a successful wine brand. Enjoy without moderation!
- Alain Barbet: Former Chairman and CEO, Pernod-Ricard Americas
About The Author
Eric Guerra
Author of the highly acclaimed “When Great Wine Is Not Enough - A Wine Sales & Marketing Guide For Wineries, Négociants & Wine Brand Owners”, named the 2018 North Bay Business Journal Winery Sales & Marketing Officer Of The Year, with over 17 years of wine experience, having managed or sold over 50 million cases of wine and developed over 500+ wine brands while receiving 14 packaging awards… author, wine executive, label designer, wine blogger, fine wine investor and wine public speaker Eric Guerra has led some of the industries’ most iconic wineries and wine brands, including his recent wine venture Reserve Tastings Wine Company, a direct-to-consumer private Wine + Music club that offers high-end wines that are paired with musically inspired label artwork and playlists.
“Eric Guerra’s book breaks down every essential detail of building a great wine brand or successful winery.”
- Daryl Groom
Winemaker, Groom Wines, Former Winemaker & Senior Red Winemaker for Penfolds Wines, Australia
Who This Book Is For
For ambitious wine entrepreneurs
This guide is essential for winery owners, négociants, and anyone with a wine brand idea who wants to avoid costly mistakes and focus on what truly drives success. Whether you’re starting out or looking to scale, these lessons will set your venture apart from the crowd.
What People Are Saying
“As a grower and winemaker, the challenges of production are hard enough. However, being a winery owner brings even more challenges, the most significant being the marketing and selling what we have made.
Eric brings years of experience to this puzzle and gives an insider perspective on the details of wine sales & marketing.”
— Nick Goldschmidt Winemaker & Owner Goldschmidt Vineyards
“I’ve been in the wine industry for more than 20 years and I couldn’t stop reading this book. Eric absolutely nails it…this is a must read for anyone serious about succeeding with marketing and selling wine!”
— George ChristiePresident and CEO, Wine Industry Network
“I was captivated the moment I started reading this masterpiece as it is written in a fashion that prevents you from putting it down. Then again, when you do put it down, it is just to take a note, mark a page and pour another glass of wine!”
— Randy UllomSVP, Winemaster Kendall Jackson, Jackson Family Wines
Don’t leave your wine brand to chance
Great wine is only part of the equation. With guidance from a proven industry expert, this book equips you with the knowledge, strategies, and insider perspective to turn your dream into a thriving, lasting wine brand.