“Must read. Eric has bottled his vast experience in the industry and passion for wine into a clear and thorough guide to create and market a successful wine brand. Enjoy without moderation!”
95% of the wine brands that are developed and launched each year ultimately fail. Just visit your local wine shop and you will see the same wine brands on the shelf year after year as the new brands seem to quickly disappear, with only a few making it longer. Taken in by the allure, charm and enchantment of wine country, thousands of entrepreneurs come to the wine industry attempting to create the next successful winery or wine brand, only to learn one difficult and very costly lesson . . .
Great Wine Is Not Enough
Whether you’re thinking of moving to the Napa Valley and living the wine country dream, or if you have the next great wine brand idea, this highly informative yet succinct guide will place your wine venture in the 5% that do succeed. Written from a wine industry insiders perspective, it will bring to light the great importance of sales & marketing as the keys to your overall success, and give you insights that only come with years of industry experience.
“As a grower and winemaker, the challenges of production are hard enough. However, being a winery owner brings even more challenges, the most significant being the marketing and selling what we have made.
Eric brings years of experience to this puzzle and gives an insider perspective on the details of wine sales & marketing.”
About The Author - Eric Guerra
Author of the highly acclaimed “When Great Wine Is Not Enough - A Wine Sales & Marketing Guide For Wineries, Négociants & Wine Brand Owners”, named the 2018 North Bay Business Journal Winery Sales & Marketing Officer Of The Year, with over 17 years of wine experience, having managed or sold over 50 million cases of wine and developed over 500+ wine brands while receiving 14 packaging awards… author, wine executive, label designer, wine blogger, fine wine investor and wine public speaker Eric Guerra has led some of the industries’ most iconic wineries and wine brands, including his recent wine venture Reserve Tastings Wine Company, a direct-to-consumer private Wine + Music club that offers high-end wines that are paired with musically inspired label artwork and playlists.
“I’ve been in the wine industry for more than 20 years and I couldn’t stop reading this book. Eric absolutely nails it…this is a must read for anyone serious about succeeding with marketing and selling wine!”
“Eric Guerra’s book breaks down every essential detail of building a great wine brand or successful winery.”
“I was captivated the moment I started reading this masterpiece as it is written in a fashion that prevents you from putting it down. Then again, when you do put it down, it is just to take a note, mark a page and pour another glass of wine!”
