2020 Vive Le Soul San Luis Obispo County, Pinot Noir

 
 

WINE NOTES

NAME:

Vive Le Soul

VARIETAL:

Pinot Noir

APPELLATION:

San Luis Obispo, CA

VINTAGE:

2020

We have a few very special stories to tell about this wine… a newly anointed luxury California region, a whole new style to add to our portfolio of Pinot Noirs, and a familiar name with brand new label artwork.

I wish we could say we timed it on purpose, but it was just luck that we selected this wine at the very moment its region joined California’s famed luxury wine appellations as the newly named San Luis Obispo County. This is something that is difficult to do, and a new appellation only appears every few years. It takes a lot to prove that it’s worthy, and this one is very worthy! Fondly referred to in the wine biz as SLO and only 5 miles from the Pacific Ocean, it has taken millions of years to create the sea-fossilized soil that is the foundation of its signature wine characteristics… earthy, complex and rich, red fruit all weaved together in timeless harmony.

The style is old-world Pinot Noir in every sip. Starting with an engaging view of dark ruby in the glass, the aromas give the first impression of earthiness that then open to bouquets of ripe red fruit.. The texture is surprisingly elegant as the flavors are a wonderful patchwork of earth and brown spice all then leading to truly engaging ripe strawberry and raspberry. This wine feels like it has an old soul, very much like the great Pinots of France.

Using our past name Vive Le Soul, the new design makes an elegant yet strong, soulful statement rooted firmly in some of the greatest music ever created, Soul. A perfect wine, music and artwork pairing.

Cheers - Eric 🍷

ARTWORK & DESIGN

I love this wine, and I love this label artwork representing the wine. The wine is strong, bold, and elegant all at the same time. It’s complex and multi-faceted. Soul music … classic soul music … was my first thought after drinking this beautifully bold wine. The label artwork hearkens back to a time when great soul singers pulled up what is now a beautiful vintage microphone and sang their hearts out into it. This microphone has been used in countless recordings through the years. I thought the simplistic image of this microphone would bring our imaginations into the music that we’ve heard through them for so long.

— Mindi

MUSIC

There’s nothing like great soul music. This wine begs for it in my opinion. It’s strong, multi-layered, elegant, earthy, and it’s meant to move you. I created this playlist to pair perfectly with this wine. These songs are meaningful and create such a beautiful mood. There are no throw-away songs in here. Turn up the music, enjoy the vibe, sip some of our amazing Vive Le Soul SLO Pinot Noir, and I know you’ll have a beautiful night. Cheers to you!

- 🎶Mindi

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